Starbucks situation in South Korea: Implications and opportunities

- Starbucks marketing campaign that rattled the South Korean society so much: why most South Koreans don't think it as mere "marketing blunder"

- What to do to make sure no further abuse of the coffee chain brand in South Korea

- How the situation can produce a perfect opportunity to recalibrate the US-South Korea relationship 

 

어제 내린 비  Yesterday's Rain

The soundtrack of the eponymous movie

written by Choi In-ho and Jeong Seong-jo

in the voice of Yoon Hyung-ju        r. 1974